Activation of digitization processes and introduction of innovative tools in the field of hospitality

The hospitality industry is one of the few that can effectively recover even after a crisis. Moreover, the restrictions associated with the COVID-19 pandemic have intensified the digitization and implementation of innovative tools in all processes of the hospitality sector. Today, innovative technologies play a key role in ensuring the competitiveness and transformation of the hospitality industry. In the article, the authors provide a description and justification of the relevance of the use of digital technologies in the field of hospitality. The essence of cloud technologies, as well as the application and prospects of their use in this business are considered. The results of research on the global trends of innovative tools in the hotel and restaurant business and the implementation of innovative hospitality startups are presented. It provides information on advances in artificial intelligence, mobile technology, personalized visitor experience and sustainable practices that are critical to improving operational efficiency, maximizing guest satisfaction, personalizing services and staying competitive in the digital environment. The hospitality industry is one of the most technologically dependent industries. Today, it would be impossible to manage the day-to-day activities of hotels, restaurants and other hospitality enterprises without innovative information technologies. It is noted that digital transformation ensures the evolution of the industry thanks to digital innovations, which must be accompanied by increasing the efficiency of management, sustainable functioning and development of the hospitality sector in the region, the country as a whole, the infrastructure of this sector, the processes of formation, positioning and consumption of hotel and restaurant services, progressive changes in production factors , qualitatively new changes in the hotel and restaurant product, improving the image and competitiveness of hotel and restaurant enterprises.