Enhancing Client Interaction through Automation: Implementation of a Customer Relationship Management System
Enhancing Client Interaction through Automation: Implementation of a Customer Relationship Management System Yuliia Zelenina ORCID: https://orcid.org/0009-0003-8673-2690 State University of Trade and Economics Olena Ivanova ORCID: https://orcid.org/0000-0002-0904-7468 State University of Trade and Economics Purpose. As businesses increasingly seek to foster strong relationships and improve customer satisfaction, understanding how a Customer Relationship Management (CRM) system can streamline communication, provide valuable insights and facilitate personalized interactions is essential. The purpose of this article is to examine the advantages, key stages and recommendations for …