CIMS 2024 Vernal

Improving marketing communications of a business organization Anastasiia Kulish ORCID: https://orcid.org/0009-0003-9874-5069 Oles Honchar Dnipro National University Oleksandr Krupskyi ORCID: https://orcid.org/0000-0002-1086-9274 Oles Honchar Dnipro National University In today’s economic environment, effective marketing communication is becoming extremely important. The flow of information is growing rapidly, and the competitiveness of any business depends on it. The role of marketing in the process of supporting goods on the market is only growing. Today, marketing communications occupy a leading position in competitive strategies. This is …

Activation of digitization processes and introduction of innovative tools in the field of hospitality Volodymyr Dzhyndzhoian ORCID: https://orcid.org/0000-0003-0296-4092 Dnipro Humanitarian University, Dnipro, Ukraine Olha Khodak ORCID: https://orcid.org/0000-0003-0871-6567 Dnipro Humanitarian University, Dnipro, Ukraine Nataliia Yakovleva-Melnyk ORCID: https://orcid.org/0000-0002-1266-1813 Dnipro Humanitarian University, Dnipro, Ukraine The hospitality industry is one of the few that can effectively recover even after a crisis. Moreover, the restrictions associated with the COVID-19 pandemic have intensified the digitization and implementation of innovative tools in all processes of the hospitality …

Risk management of Ukrainian business in the conditions of technological changes Tetiana Smyrnova ORCID: https://orcid.org/0000-0002-3457-3144 Oles Honchar Dnipro National University The relevance of the issue of enterprise risk management lies in the fact that in modern conditions, company management is forced to review and improve their work methods, look for alternative methods of development, and also strive to raise the quality of the organization’s activities to a new level, which is possible only under the condition of an established system …