The Impact of Emotionally Driven Service on Customer Loyalty in the Beauty Services Sector
The Impact of Emotionally Driven Service on Customer Loyalty in the Beauty Services Sector Yelyzaveta Kravchuk ORCID: https://orcid.org/0009-0000-7947-9576 Oles Honchar Dnipro National University Oleksandr Krupskyi ORCID: https://orcid.org/0000-0002-1086-9274 Oles Honchar Dnipro National University Purpose. This article aims to theoretically substantiate and empirically investigate the impact of emotional service on customer loyalty in the beauty industry. It identifies key emotional interaction factors that enhance customer satisfaction and the competitive advantage of beauty service providers. Design / Method / Approach. The study employs an …